Concept:
The Organic Fair Beauty logo reflects purity, nature, and elegance. The soft typography combined with a leaf-inspired element highlights the brand’s commitment to organic and eco-friendly products. The earthy green tones symbolize freshness, health, and sustainability, while the minimal design ensures a modern, timeless identity.

Design Process:

• Research & Analysis: Studied beauty and wellness brands with a focus on natural and organic aesthetics.
• Sketching & Ideation: Explored leaf and nature-based symbols blended with clean typography.
• Digital Refinement: Chose an elegant serif font with a green and white palette to represent sophistication and purity.
• Testing & Delivery: Verified adaptability across packaging, digital media, and merchandise.

Features:
✔ Natural and eco-friendly aesthetic.
✔ Simple, elegant, and versatile design.
✔ Works effectively for packaging and branding.

Applications:

• Product packaging (bottles, jars, labels)
• Business cards and promotional flyers
• Social media branding and website
• Eco-friendly merchandise (tote bags, boxes, pouches)